A business card is an integrated part of any marketing campaign. It’s a tool for marketing executives, as well as it acts as a means of creating your organizations Corporate Identity. It also acts as the sole contact link for your prospective customers whom you contacted in past with your business proposals or your product specifications.
Your business card makes the first impression of your company in front of recipient, so it needs proper emphasis and design concepts. You need to incorporate your creativity and innovation in your small business card, so that your future clients, customers, or business contacts can get some idea about your commitment for perfection. Remember that your business card is not less important than the suit you are wearing or the laptops, and gadgets you are carrying along with you. That means only style and way of presence is not important, the thing which matters is your ability to put your customer orientation and commitment into your business cards.
Business cards are of different types, each type of cards may not be suitable for you; choose a card type which represents your business, industry, services, and personal styles appropriately. When choosing a business card design, opt for a style that best supports the business and brand image you wish to illustrate to your card recipients. Popular Card types in use these days are as follows:
Basic Cards – The cards with only two color combination, one foreground and one background are known as basic cards. Usually these cards have light colored background with dark colored text, generally Black and White. This type of card design is favorites among people who focus on only essential needs.
Picture Cards– The Picture cards generally have pictures of the person carrying the card of the products being targeted in marketing. If your picture is there, it helps people identify you in second meeting, and if your product picture is there, then it helps Ur customers in having an overview of product.
Multipurpose Cards– A multipurpose card serves dual proposed, one like a business card and another with some other facility like a privilege coupan or with a map on backside it can guide recipients to your office or it can provide some other information about your company or organization.
Choose your cards from above types carefully after judging your requirements. Putting a Logo of organization is mandatory in most of the cases. Make it simple and elegant. It should portray your and your company and brand image perfectly.